Friday, May 18th, 2007
So… I saw a video this morning on a certain distributors website which shall remain nameless. The video is a “Christianized” copy of a video put out by the ONE campaign. The ONE campaign video uses highly recognizeable faces and a stark black and white aesthetic to draw attention to the startling statistic that a child dies every three seconds from AIDS or extreme poverty. The video is really well done, highly creative and very effective in communicating its message. Click here to watch it now.
Imagine my surprise when I’m looking through the new releases on a certain website and I come across a video that is an exact copy of this video. It’s black and white, shot on a white background, the people in the video aren’t the same celebrities but they are snapping every three seconds. Then the text comes up and it’s been changed to reflect that every three seconds (same as in the ONE video) six people die. The point the video is trying to make is that people are dying every second and a lot of those people don’t know Christ as Savior. I get that. And I applaud the filmmakers for trying to make that point. I just wish they would have taken inspiration from the ONE video and used that inspiration to creatively come up with their own original idea. As it is, to me it seems they’ve just stolen the idea. They give no credit to the original creators and they are passing it off as an original work. I could go on but I think I’ve made my point.
This isn’t the first time I’ve seen this in the church video space. It’s one of the most blatant copies I’ve seen, but it’s not the first. We need to be innovators. We need to be drawing on the creativity that God has given us to come up with original and powerful ways to communicate truth. And we need to be above reproach. There is a difference between parody and stealing. There is a difference between homage and rip off. And it just seems wrong.
I would really love it if you guys would weigh in on this topic and let me know your thoughts. I really feel like this is a discussion we all need to be having as makers and users of media and most importantly as bearers of the image of Christ.